"There were once places beyond reach," explains the chap hired to provide grandiose gravelly vocals on the overblown launch video for Valve's virtual reality system, Vive.

"Sights unseen," he adds as some guy dramatically takes an entire cosmic dustcloud to the face. "They called to us and let us hear. A world within ours - wild and without end. Welcome to a new reality."

That new reality involves a slightly farty-sounding bottle of hot sauce being shaken over a virtual reality steak.

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